Having a consistent tone of voice for your business doesn’t only make your brand more engaging, it will also help you with your marketing - from the type of posts that will go down well to what language to use on your website.

If you work as an individual, you are 100% of your business. Your service is what people buy, and you are who they buy it from, so it’s easy to think you don’t need a brand.

But if you want to be seen as professional, you should read on…

Greenpeace’s unusual and provocative Christmas advert is guaranteed to make you think twice about climate change.