I've recently moved house, and it occurred to me that there are a lot of similarities between a move and a rebrand. Both involve planning (packing), change and letting things go - and both can have a major impact.

This week I had the pleasure of speaking to a group of entrepreneurs and business owners at Google Campus about the mistakes I most often see startups make.

Please enjoy the full talk or my summary of the 5 mistakes, and my tips on what you can do instead.

What is branding? And does it really matter?

People like products but love brands, so if you want to be chosen over your competitors and remembered for the right reasons then having a strong brand is key.

Coming up with a memorable, catchy and unique brand name can be tough! If you’re struggling to name your business, our guide will help

Having a consistent tone of voice for your business doesn’t only make your brand more engaging, it will also help you with your marketing - from the type of posts that will go down well to what language to use on your website.

If you work as an individual, you are 100% of your business. Your service is what people buy, and you are who they buy it from, so it’s easy to think you don’t need a brand.

But if you want to be seen as professional, you should read on…