Having a clear idea what your tone of voice is will not only make your brand more likeable and memorable, it will help you with all your marketing, from the type of social media posts that will go down well to what language to use on your website, and even where you should be advertising.

If I told you that we had just 12 years to save the world, you’d probably say I was being dramatic, but with experts estimating we’ll have eliminated the world’s resources by 2031, the reality is that we need to change the way we live; and brands are picking up on this.

Even the most passionate and inspiring entrepreneurs have down days, don’t fret – here’s how to stay motivated for your business.

Get up to speed on the recent rebrands for 5 major brands that took place in Autumn 2018, and hear Cara’s quick review round up.

Know you should be blogging but struggle to write them? Then this is the article for you.

Here are 5 tips to take the pain out of blogging, and get you creating great content for your site straight away!

Writing a brief is a practice used across all advertising and marketing agencies around the world to understand a business’ challenges, values and objectives before coming up with any campaigns. But just how do you write an effective brief?

We live in a world where social media can, and is, used to share anything and everything, from cat beards to political petitions, and most of us will have become used to seeing a string of hashtags on almost all posts. But can they do more - can they make a statement?

I'm honoured to have been featured in Wales Online's 35 Under 35 Businesswomen. Here’s why being on this list means so much to me.

How important is use of colour in branding?

In a word: very

I've recently moved house, and it occurred to me that there are a lot of similarities between a move and a rebrand. Both involve planning (packing), change and letting things go - and both can have a major impact.

This week I had the pleasure of speaking to a group of entrepreneurs and business owners at Google Campus about the mistakes I most often see startups make.

Please enjoy the full talk or my summary of the 5 mistakes, and my tips on what you can do instead.

What is branding? And does it really matter?

People like products but love brands, so if you want to be chosen over your competitors and remembered for the right reasons then having a strong brand is key.

Coming up with a memorable, catchy and unique brand name can be tough! If you’re struggling to name your business, our guide will help

Having a consistent tone of voice for your business doesn’t only make your brand more engaging, it will also help you with your marketing - from the type of posts that will go down well to what language to use on your website.

If you work as an individual, you are 100% of your business. Your service is what people buy, and you are who they buy it from, so it’s easy to think you don’t need a brand.

But if you want to be seen as professional, you should read on…