Olga Doykhen

A minimal and contemporary personal brand for Orange County interior designer, Olga.

Situation

Interior Designer Olga contacted us wanting a stylish personal brand that she could use for her new business, across her social media, client proposals and website. Her interiors style is understated luxury, with lots of use of natural light and curves, so we knew we wanted this to be reflected in the brand identity.

Moodboard

We explored curved, neutral forms with pops of colour in the moodboard, to closely evoke Olga’s own design aesthetic.

The logo

Beginning with a neutral palette, we explored various different concepts. We then quickly settled on creating an abstract form using Olga’s initials for absolute minimalism.

Brand Identity

Having decided on this motif and beige as the core brand colour, we then created a brand pattern and a nuanced palette of tonal neutrals. We also created a distinct brand style, using layers of photography and neutrals, to bring the brand to life.